A fully managed email service powered by Bayesian expected value modeling. We only send when the upside outweighs the risk — nurturing long-term conversion and lifetime customer value.
Our Bayesian model evaluates every send opportunity and only pulls the trigger when the expected value is positive.
We connect to your ESP and CRM to pull behavioral, transactional, and engagement data.
Our model calculates the expected value of each send — weighing conversion probability against unsubscribe risk.
Only EV-positive sends are approved. If the risk outweighs the reward, we hold — protecting your list long-term.
Every send updates the model. Over time, predictions sharpen and your email program gets smarter automatically.
The research is clear — email remains the highest-ROI channel when done right.
Every dollar invested into email software tools generates $36 in return.
Litmus — State of Email 2025Marketers have seen up to a 760% increase in email revenue from segmented campaigns.
Campaign MonitorPersonalization drives +29% open rates, +41% click rates, and 6× more transactions.
ExperianSee how our Bayesian approach transforms email performance across industries.
John networks all the time, and people love him, but no one clicks his emails because people don't constantly want to donate every time they get an email from him. See the insights and recommendations Email Ignite provided John:
Group your list into: Highly Engaged (consistent openers, like event attendees), Moderately Engaged (sporadic but still connected), and Quietly Loyal (lower recent opens but long-term subscribers). Use these groups to customize what and how often you send.
Send light, no-ask weekly updates only to Highly Engaged subscribers. For all groups, limit direct asks to 4–6 meaningful campaigns per year, focused on larger or recurring gifts.
Highly Engaged: Frequent stories and updates. Moderately Engaged: Quarterly personal impact stories with thoughtful ask options. Quietly Loyal: Bi-annual updates with occasional meaningful appeal — no routine weeklies.
Rank Highly Engaged subscribers by their consistent opening patterns. Focus your limited time on personal emails, calls, or event invites for the top ones — start small and work down the list.
Jessie runs an ecommerce brand selling premium boots with fun, unique designs. Her email list includes past buyers across four key types — loyal update-cravers, deal-seekers, one-time purchasers, and loyal repeat buyers who prefer less frequent emails. See the feedback Email Ignite provided Jessie to maximize her email driven revenue below:
Divide subscribers into: Highly Engaged/Active (consistent openers — likely loyal update fans or deal-seekers), Moderately Engaged/Active (sporadic openers — loyal buyers for big updates/new designs), and Likely Churned (inactive — probably one-time purchasers).
Highly Engaged: Frequent previews of designs and tips. Moderately Engaged: Major drops with storytelling on quality. Likely Churned: Rare re-engagement attempts with win-back offers — consider suppression to maintain list health.
Increase cadence to bi-monthly or weekly for Highly Engaged. Decrease to quarterly or big-update-only for Moderately Engaged. Minimize sends to Likely Churned (bi-annual only) to prevent unsubscribes.
Link Shopify sales history to refine segments — e.g., distinguish loyal repeaters from deal-seekers by transaction patterns.
A/B test promo-heavy vs. story-driven emails on Highly Engaged to tease apart loyals from deal-seekers; track re-engagement flows for Moderately Engaged.
Let our Bayesian model do the heavy lifting — you get more revenue, healthier lists, and customers who stick around.
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